Schibsted: Next Generation Newspaper

Schibsted is a Scandinavian media group that aims to become the most attractive media company in Europe. They have around 9 000 employees and operations in 22 countries. Currently they have a presence in the newspaper, TV, film, online, mobile-phone, book and magazine media. The turnover in 2007 was NOK 13.6 billion.

The newspaper industry has experienced a dramatic return in revenue lately. The question often asked is; is there room for newspapers in the future, or are we moving into a new area with new digital medias only?

Together with ECON Pöyry, we were hired to facilitate a scenario process for the Next Generation Newspaper project. A large number of top level managers in Norway and Sweden were interviewed to extract the common knowledge of the group. Thereafter we facilitated scenario workshops in both Oslo and Stockholm in order to structure the information and create future scenarios.